HOME Featured The welcoming group “Datebushotai” will show you Sendai!

The welcoming group “Datebushotai” will show you Sendai!


Date Masamune, the founder of Sendai, and his vassals have revived in the modern age to deliver the charm of Sendai, Miyagi to the whole world.
We introduce welcoming group “Datebushotai” who will entertain you with welcome spirit.
Enjoy the group, based at the Site of Sendai Castle, appearing in a wide range of events and festivals around the country, as well as appearances on television and radio, and on overseas expedition.

The Datebushotai is made up of Date Masamune, known as a one-eyed dragon and the distinctive vassals who served him. These include the warlord of martial arts Date Shigezane, the warlord of knowledge Katakura Kojuro Kagetsuna, the warlord of officialdom Moniwa Tsunamoto, Katakura Kojuro Shigetsuna who served the third generation of Date Family, Hasekura Tsunenaga, who served as Date’s diplomatic mission, Matsuo Basho who travelled the Michinoku region, and Hata who is a female Ninja.

Welcome performances at the Site of Sendai Castle, the former residence of Lord Masamune.

The feudal Lord Date’s castle, Sendai Castle, also known as Aoba Castle, was built on solid stone. The Datebushotai uses the Site of Sendai Castle, offering panoramic views of the city, as the base for their activities. They welcome tourists near the statue of Masamune on horseback by providing formation regarding Sendai Castle, the creation of the town during the reign of the period, commentary of the castle and stone walls, as well as giving performances.

The Datebushotai slogan is “Together forward, Sendai, Miyagi, Tohoku”. They are at one with the residents of Sendai aiming to recover from the Great East Japan Earthquake.
The stage for their performances is the Site of Sendai Castle overlooking the castle town. The powerful performance of the group wearing armor and helmets is popular with tourists and fans.
On a sunny day you can overlook the Pacific Ocean in the distance.
Posters, brochures and information regarding the groups’ performances for the day can be found in the Datebushotai office located in the souvenir shop, Aoba Castle Honmaru Kaikan.

Meet and greet at the start of your Sendai trip at Sendai Station.

The Datebushotai welcomes tourists and provides tourist information twice a month at the Sendai City Tourist Information Center, located on the 2nd floor of the JR Sendai Station. They provide general sightseeing information of the City of Sendai from transportation to speciality products. The unique advice from the Datebushotai perspective will ensure your trip to Sendai will be even better and more enjoyable.

The tourist information center provides many tourist brochures in a variety of languages. There is also a life-size panel of the figure skater Hanyu Yuzuru and you can also take photos with Hanyu and members of the Datebushotai.
A convenient location in the JR EAST Travel Service Center on the 2nd floor of JR Sendai Station. Why not say ‘Hello’ if you find them.

Get to know Date culture by walking tours and a course in local history.

A variety of events are available to inform people about the attractions of Sendai such as taking a ‘City Walking Tour’ with the Datebushotai to explore Sendai, as well as “Hasekura Night”, an original event where Hasekura Tsunenaga unravels history. In addition, the group also organizes a ‘Sendai VR Tour’ which uses virtual reality to let the tourist experience the history and culture left by Lord Masamune. The “New Experience of Date History” is a walking tour introducing historical buildings from the feudal era that remain in every part of the city using virtual reality. Information about the history of Sendai, sightseeing and gourmet as well as the Date Culture is provided.

The “Sendai City Center VR Walking Tour” was first held in March 2019. In the city walk participants are introduced to points of historical interest in the town of Sendai while also enjoying exploring the city on foot.
Hasekura Tsunenaga, the lecturer in the “Hasekura Night” small history meeting, provides an opportunity to get to know the history of Date with homemade materials.

Meet them at Events and Festivals

Sendai, known as the City of Trees, holds seasonal festivals and events. The Datebushotai introduces the charm of Sendai to many people by participation at the “Sendai International Half Marathon” and “Sendai Aoba Festival” in the early summer, the “Sendai Tanabata Festival” in August, the “SENDAI Pageant of Starlight” in winter, as well as international sporting events.

They appear in the Sendai Aoba Matsuri Festival during May, the season when the fresh green leaves of the zelkova trees lining the streets are at their best.
Cheering on runners in the Sendai International Half Marathon.
At Sendai Tanabata Matsuri Festival, one of three large events in Sendai.
The performers dressed as Santa in the Santa Parade at the Sendai Pageant of Starlight.
The troupe performing during half-time at the Women’s Volleyball Italy versus Azerbaijan friendly match held in September, 2018.

The publication of the Kawaraban magazine providing information about the Datebushotai.

A free magazine featuring Date culture called Datebushotai Kawaraban, listing Sendai's history, sightseeing, gourmet information, and activities of the Datebushotai, is published every two months. It is available in the central shopping district of Sendai City, hotel and other city facilities.

The magazine, featuring mainly Date Masamune on the cover and in the articles, is a series planned to provide information on the Date Culture to a wide audience.

Why not enjoy the welcoming hospitality of the Datebushotai as a memory of your trip to Sendai, and also experience some Date culture. If you encounter them at the Site of Sendai Castle or in the city, please feel free to say ‘Hello’. The catchphrase for taking a photo with them is the Sendai specialty food “Zundamochi!”.
You can check the official website for the latest information, such as the Datebushotai’s performance and city appearance schedule, as well as history courses.

Get daily updates on social networks such as blogs, Facebook, Twitter and Instagram etc.

The Welcoming Group Datebushotai
*External Link
*Only available in Japanese
New Experiences of Date History
*External Link
*Only available in Japanese
The Site of Sendai Castle
1 Kawauchi, Aoba-ku, Sendai
Access/ Take the Loople Bus from No. 16 at the Sendai Station West side bus terminal. Get off at the Site of Sendai Castle.
Facilities in the castle grounds: Aoba Castle Honmaru Kaikan (Aoba Castle Exhibition Hall, shops, restaurants), Sendai Castle History Museum, Miyagi Prefectural Gokoku Shrine
*The castle stone walls and statue of Date Masamune on horseback are illuminated from sunset to 11:00 pm. Enjoy the scenic night view of the city.
Sendai Tourist Information Center
JR EAST Travel Center, 2Fl. JR Sendai Station,1-1-1 Chuo, Aoba-ku, Sendai
TEL/ 022-222-4069
Open/ 8:30 to 19:00(9:00~17:00 between Dec. 31 and Jan. 3)
Closed/ Open all year round
*English speaking staff available
*External Link