HOME Featured Enjoy the taste of the tradition and new! A selection of seven sweets only available in Sendai.

Enjoy the taste of the tradition and new! A selection of seven sweets only available in Sendai.


Mochi (rice cakes) have traditionally been enjoyed at festivals and celebrations since long ago. Miyagi is a rice growing area, rice cake sweets are very familiar to the region. When talking about the sweets of Sendai we can’t forget to mention DATE Masamune. The feudal lord, renowned for his flamboyant taste, also looked outside Japan to the world and even sent a mission to Rome 400 years ago. He was also actually familiar with the tea ceremony and Japanese sweets culture, helping to develop it. Here will we introduce a variety of sweets such as rice cake sweets loved by the ordinary people for generations, traditional sweets originating with the tea ceremony, as well as new, modern versions of these.

"Onkashi-Tsukasa Baisaou" Be healed with traditional hospitality confectionery.

Founded in 1908, Baisaou continues to make seasonal fresh and dried Japanese-style confectioneries using methods unchanged since its beginning. The store attracts sweets fans from all over the country. The baked wheat gluten‘Michinoku Senbei Crackers’carefully handmade by confectioner, are light and crunchy with a delicate sweetness. This store is a must when talking about sweets in Sendai.

The famous Michinoku Senbei includes a syrup made from brown sugar of Okinawa’s Hateruma island as a secret ingredient. (15 crackers: 1,067 yen/ tax incl.). The fine pattern on the top formed as the syrup dries is also tempting.
The store, with a façade of atmosphere, has stood quietly opposite Nishi Koen Park since 1947.The old Chinese phrase written on the Noren curtain at the entrance of the store means “The kettle is on and are waiting for your visit”.
The traditional atmosphere. Once you step inside you can feel the tradition. In the café you can also enjoy Matcha green tea. (473 yen/tax included).

"Saichi" The simple store proud of its homestyle taste.

The Ohagi, a moderately salty and sweet rice ball covered with sweetened red bean paste or soybean flour or black sesame paste, made at Saichi has been a topic of conversation all over Japan. Surprisingly, Saichi sells over 5,000 pieces of Ohagi every day! Its popularity comes from reasonable price and the homemade taste of the plentiful use of mochi glutinous rice, not crushed too much, giving it a sticky texture. Two thirds of the Ohagi is red bean paste. Red bean paste accounts for 60% of Ohagi sales.

The Akiu Ohagi is sold in packs of 2, 3 or 6 pieces (1 piece 108 yen/ tax incl. *125 yen from January 2020/tax incl.).You can choose from Ohagi covered extravagantly with bean powder or sesame.
Saichi also offers approx. 100 delicious ready-made meals, fried goods, salads and lunches.
Saichi is a popular supermarket at Akiu Onsen where inspections from similar industry visitors never end. The store is about 30 minutes by car from Sendai Station.

"Mori-no Ka Hompo" Conveying Japanese confectionery culture and homemade goodness across generations.

The owner of the confectionery talks about how Japanese sweets tell a silent message. It offers a wide range of confectionery including delicate dried sweets in the shape of seasonal vegetables and lightly colored Japanese maple leaves. The owner, aiming to expand the charm of Japanese sweets to the younger generation, has created a face-shaped cracker decorated with a soothing smile called "Hohoemi (smile)".

"Hohoemi (smile)" box of 8 1,404 yen/tax incl. “Neki-an”, made with a white bean paste and syrup, is available in two flavors, yuzu citrus and plum. The packaging, made to go with the Senbei, will also make you smile.
Mr. Michikawa, the owner, conveys the charm of Japanese confectionery using traditional techniques and original ideas, while also considering the beauty of packaging.
He says he provides hiragana reading to the names of the sweets for children. It is a friendly and locally loved shop.

"Sendai Manju Hompo, Komeido" produces a modern manju (sweet steamed bun) like a castella cake that goes well with coffee.

The confectionery shop is long standing, established in 1881. After the World War Ⅱ, the third-generation owner developed a Sendai Manju of sweet bean paste mixed with egg yolk wrapped in a thin layer of castella cake mix. The castella style sweet "Sendai Manju" is recognized as one of the famous confectionery of Sendai. The pairing of the delicate sweetness and roasted aroma of the outer layer goes very well together and the walnut on top adds crunchy texture to the Manju.

Castella style Sendai Manju uses egg, sugar and flour for the outer layer. (1 piece 140 yen/tax incl., a set of 10 is 1,550 yen/tax incl.).The packaging, incorporating famous sights of Sendai and pop art, is also exquisite.
The store built in 1960 still retains its original atmosphere and offers the long-familiar taste of items such as castella cake using a lavish amount of egg.
The shop is located on Aoba-dori Street, running west, straight from JR Sendai Station. The front of the store displays many signs for its famous products.

"Murakamiya Mochi Ten" Founded in the feudal era. From confectionery store to a shop specializing in rice cake.

The origins of Murakamiya Mochi Ten date back to the confectionery store, loved by the DATE clan. It began when the DATE clan enjoyed "Zunda Mochi" (rice cakes with crushed green soy beans) at a camp and spread from there. The third-generation owner of the store created the dish into a product for general consumption in Taisho era. Zunda Mochi is known all over Japan as a dish of Sendai and the balance of the crushed beans and chewy Mochi is amazing.

"Zuda", meaning "beating beans" is said to be the origins of the name "Zunda Mochi" (3 pieces 693 yen/ tax incl.). The zunda is often a topic in the media and many celebrities visit to enjoy its flavor.
About 15 varieties of cakes, Ohagi and Manju are always available. We recommend enjoying the freshly made cakes in the store. The shop is constantly busy, even on weekdays.
Customers form queues on Saturdays and Sundays wanting to eat Zunda Mochi. The in-store eating area is not so crowded on weekdays during the day.

"Mameichi" Displaying the seasons in taste and appearance.

This is a new style Japanese confectionery shop created by a confectioner who studied confectionery making in Kyoto. His innovative ideas are based on traditional techniques. The owner of the shop Mameichi has rearranged his childhood favorite, the bean powder twist of Sendai Dagashi cheap candy, to create the "Bijinsan-no Oyatsu" (sweets for the beautiful). The fresh Japanese-style cakes, changed monthly and inspired by the seasons, are also popular.

"Bijinsan-no Oyatsu", chewy sweet soybean powder cake with roasted fig and walnut (170 yen/tax incl.). The name originates from the fact that all the ingredients are good for your health and beauty.
The warmth of the interior suits the pretty packaging. There is a small eat-in section by the window where you can enjoy the sweets on the spot.
The store is on the second floor of a small building, marked by a wooden sign. The store overlooks the greenery of Nishikicho Park.

"Madoka" serves sweets soft in shape and flavor.

Enjoy the visual look of the products lined up on the modern counter at Madoka. The sweets are made by a couple familiar with the art of design and every aspect of the store, from the ingredients, method and packaging, is well planned. The "Ohajiki" sweets are made in a specially crafted wooden mould, and convey the delicacy of handmade craftsmanship.

Ohajiki (573 yen/tax incl.) is made from kudzu starch mixed with top grade refined Japanese sugar from Kagawa Prefecture.
The simple interior incorporates straight lines to soften the look of the Japanese sweets.
The shop is situated in a quiet suburban residential area of Sendai. The large window allows light to fill the shop.

None of the confectionery shops listed offer an online shopping service.
So, when you visit Sendai, why not find a present that can only be bought here.

*Prices shown are applicable as of 1st October, 2019.

Onkashi Tsukasa Baisaou
3-13 Kasugamachi, Aoba-ku, Sendai
TEL/ 022-214-2262
Open/ 9:00~18:00(cafe space:10:00~16:30)
Closed/ the 1st and 16th of every month, 1st to 3rd. Jan.
Parking/ Available
Access/ A 12 minute walk from Kotodai-koen Station on the Namboku Subway Line.


27 Yakushi, Yumoto, Akiu, Taihaku-ku, Sendai
TEL/ 022-398-2101
Open/ 9:00~19:30
Closed/ 2nd and 4th Wednesday each month (open if a public holiday), 1st to 4th Jan.
Parking/ 60 vehicles
Access/ 30 minutes by car from JR Sendai Station, take the Miyagi Kotsu Bus from bus stop No.8 at Sendai West Exit bound for Akiu Onsen, alight at Yakushi and from there 1 minute on foot.


Mori-no Ka Hompo
5-5 Otemachi, Aoba-ku, Sendai
TEL/ 022-223-1314
Open/ 9:30~18:00
Closed/ Mondays, 2nd and 4th Sunday each month, 31st to Jan 5th Dec. (subject to change)
Parking/ 3 vehicles
Access/ An 8 minute walk from Omachi Nishi-koen Station on the Tozai Subway Line.


Sendai Manju Hompo Komeido
2-1-4 Omachi, Aoba-ku, Sendai
TEL/ 022-222-5250
Open/ 9:00~18:00
Closed/ Sundays, 31st and Jan. 1st Dec.
Parking/ None
Access/ A 7 minute walk from Aoba-dori Ichibancho Station on the Tozai Subway Line.


Murakamiya Mochi Ten
2-38 Kitamemachi, Aoba-ku, Sendai
TEL/ 022-222-6687
Open/ 9:00~18:00
Closed/ Mondays (Tues. if Mon. falls on a public holiday), 1st to 10th Jan. (subject to change)
Parking/ None
Access/ An 18 minute walk from JR Sendai Station


2 Fl. East, Crystal Palace Honcho Bldg., 2-19-9 Honcho, Aoba-ku, Sendai
TEL/ 022-302-4720
Open/ 10:00~16:00
Closed/ Wed. and Thurs., 26th to Jan. 3rd Dec. (subject to change)
Parking/ None
Access/ A 7 minute walk from Hirose-dori Station on the Namboku Subway Line
*External link
*Only available in Japanese


5-12-24 Teraoka, Izumi-ku, Sendai
TEL/ 022-785-7547
Open/ 9:00~18:00 (17:00 on Sundays and public holidays)
Closed/ Irregular, Jan. 1st.
Parking/ 2 vehicles
Access/ 20 minutes by car from Izumi-chuo Station on the Namboku Subway Line, or, take the Miyagi Kotsu Bus from bus stop No. 3 at Izumi-chuo Station bound for Izumi Park Town and get off at Teraoka 5-chome and walk for 90 seconds.